FOR BRANDS WITH SOUL

You’ll be scored against the following key areas:

Your brand is more than just how it looks. This scorecard helps you understand how clearly your brand expresses its soul; what you stand for, how you sound, and whether your audience truly gets it.

We’ll measure your brand across these four areas:

Brand Clarity

Can you clearly explain what your brand stands for - can you own it, or can it be easily copied?

Messaging & Story

Does your voice feel consistent and human, or a bit muddled and forgettable?

Visual Identity

Does the way your brand looks reflect who you really are?Or is it sending mixed signals?

Brand Growth

Is your brand helping guide decisions and growth? Or just sitting in the background?